3 Keys To Writing A Great Press Release

A press release may sound “old school”, but they are a way to formally announce something important or new (think milestone) about you, your business or organization.   Keep in mind as you begin to write your press release, that it is not an advertisement, nor is it an invitation or a news article.   Your press release is a resource.

Three Keys To Writing A Great Press Release:

  • Use a short, honest and attention-catching title (headline).
  • Keep in mind that readers (and listeners) have short attention spans.  Be interesting, direct and to the point.  (Keep it no longer than a page and a half long, double-spaced).
  • Answer the Five W’s:  Who? What? Why? When? Where?

 

Submit your Press Release here.